KOSTAL ki 'Jaan Jaye'

Okay so the famous-long-before-they-were-meant-to-be-famous KOSTAL debuted just recently on the screen with their much awaited track, 'Jaan Jaye' and man, everyone is
groovin' with the guys!


When I saw the video; my first reaction was a smile at how cute Ali Saleem aka Begam Nawazish Ali acted in it. It begins as she walks into the kitchen, calling her cook, Omran Shafique aka Rafique and then like a typical Pakistani woman, she scolds him while he meekly smiles. Then she leaves for her car; near which Taha Malik, her gardener (maali), is busy cutting the grass. The moment she's out; Taha or the maali dashes inside the house, awaited by Omran who's already in the mood to party. They turn on the TV and watch pretty ladies on the ramp and then snooze off. *Scene changes*
There are girls and girls, all so thin and lanky and wearing black catwalking and dancing around as the music plays on. Omran starts singing the course and Taha interrupts with his rap and Omran starts up again and then one of the thin girls is sitting on the table coloring her lips when Omran jumps on the bed behind and she signals him to come near at which he pops a rose in his mouth and crawls to her when all of a sudden; the lady of the house, Begum Nawazish Ali opens the door of the room and screams, scaring Taha off the stool and Omran to drop open his jaw.

Wah-oW!

So the best thing about the video is the concept. Like I always cry before; it's the concept that makes a video worth watching. So this one blows off. However, I must say that Begum Nawazish Ali gets all the credit for it. Honestly. She (or he) makes it a good laugh all over. Another thing that adds over to the video is the variety of colour dimensions the director has used. The whole spectrum makes the video iridescent which in turn makes it very stylish and good to the eyes.

The music is not unique; yet it does makes a mark. It'll leave you dancing along the song for sure. However; maybe because I'm no big fan of rap music, I did felt that the little piece by Taha was completely unnecessary. It feels as if he's tried to push himself in the chords where Omran has already made space for himself. No offense.
The lyrics are very chic. Omran sings, 'Meri jaan jaan jaye, Mujhe chaine nahi aaye, Mujhe aisa tarhpaye, Jaisay mann choo jaye..'And the classy tone to his voice just does the trick. Somehow, when you close your eyes and listen to the vocals, it's like Mauj gone groovy.


The guys carry their style in the video (including Ali Saleem) but the models were a fashion disaster. C'mon! What's with the masks? Take them off! And the black color chronology?

So the whole video is a big hit already, for sure I'm convinced. The fact is; only the concept and the vocals make it memorable. It's how Omran 'Har fun mola' Shafique guides the duo to another level of entertainment and how the spectral (here, I derived it out of spectrum) Uns Mufti directs a fine piece for the people to laugh and enjoy. I bet it's number one on your play list by now. hi5!